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Instructor Class Description

Time Schedule:

Ulrike B. Irmler
HCDE 512
Seattle Campus

International User Experience and Communication

Covers theory, research, and approaches for creating digital media for international audiences. Topics include cultural schemata and contrastive rhetoric, content, and text types and corresponding translation and localization strategies, market relevance and adaptation, international user research and usability, international polices and geopolitics, and cross-cultural business management and team work. Offered: Sp.

Class description

In today's global business climate, the human centered design & engineering field is becoming increasingly aware of cultural differences and how they affect human-computer interaction. This course will address a variety of topics relevant to those who seek to understand how to communicate information to readers and users in other cultures.

Some course topics are listed below:

Cultural models and schema Content types and translation strategies Localization and market-relevance Target audiences and cultures International user research and user experiences Cross-cultural management and teams

Student learning goals

Have foundational knowledge of culture research, cultural models and cultural schemata

Are able to conduct basic market research including interpreting demographic and socio-economic data

Be able to map various content and text types to appropriate translation strategies

Are aware of the role that history, tradition, and language play in the context of intercultural communication

Understand how culture contributes to team and organizational dynamics.

Can discuss and analyze the impact of culture on a given user scenario, as well as suggest solutions to address cultural conflicts in process planning, design, and communication

General method of instruction

Lecture, discussion of assigned reading material, group and experiential exercises.

Recommended preparation

Class assignments and grading

Team report Final paper

Graded assignments Class participation

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Ulrike B. Irmler
Date: 05/23/2012