Ulrike B. Irmler
Covers theory, research, and approaches for creating digital media for international audiences. Topics include cultural schemata and contrastive rhetoric, content, and text types and corresponding translation and localization strategies, market relevance and adaptation, international user research and usability, international polices and geopolitics, and cross-cultural business management and team work. Offered: Sp.
In today's global business climate, the human centered design & engineering field is becoming increasingly aware of cultural differences and how they affect human-computer interaction. This course will address a variety of topics relevant to those who seek to understand how to communicate information to readers and users in other cultures.
Some course topics are listed below:
Cultural models and schema Content types and translation strategies Localization and market-relevance Target audiences and cultures International user research and user experiences Cross-cultural management and teams
Student learning goals
Have foundational knowledge of culture research, cultural models and cultural schemata
Are able to conduct basic market research including interpreting demographic and socio-economic data
Be able to map various content and text types to appropriate translation strategies
Are aware of the role that history, tradition, and language play in the context of intercultural communication
Understand how culture contributes to team and organizational dynamics.
Can discuss and analyze the impact of culture on a given user scenario, as well as suggest solutions to address cultural conflicts in process planning, design, and communication
General method of instruction
Lecture, discussion of assigned reading material, group and experiential exercises.
Class assignments and grading
Team report Final paper
Graded assignments Class participation