Time Schedule:
James W. Harrington
GEOG 350
Seattle Campus
Introduction to the geography of retailing and consumer behavior. Focuses on methods of analyzing market areas at multiple scales. Reviews work in the cultural-geographic interpretation of retailing and marketing. Empirical examples focus on the United States and Great Britain, but additional international information is included. Offered: Sp.
Class description
Geography 350 is an introductory course in the geography of retailing and consumer behavior. The focus will be on methods of analyzing market areas at multiple scales. In addition, students will review work in the cultural-geographic interpretation of retailing and marketing. Empirical examples will focus on the US and UK, but additional international information will be included.
Student learning goals
Understand basic methods of retail area analysis, store siting, and spatial competition.
Provide a cultural interpretation of retailing and retail analysis.
Interpret consolidation trends and innovation in retailing.
Use basic methods of retail area analysis, store siting, or spatial competition in a self-designed project.
Identify and use data sources that help in retail location analysis.
Describe some implications of e-commerce for the retail and wholesale sectors.
General method of instruction
Recommended preparation
Class assignments and grading
