F M 423
Introduction to international marketing concepts and their application to forest products. Analysis of forest products trade patterns, resource base changes, policy, industrial policies, and environmental concerns. Discussion of market distorting practices including log export bans and tariff and non-tariff barriers. Offered: Sp.
Students will learn how the concepts of international marketing can be applied to the forest products industry as described in the official course description. In addition, students will be expected to use these concepts in the preparation of a case study and a country profile. Students will also learn teamwork skills during the course of their work on the country profile.
Course lectures follow the text used for the course: "International Marketing, 1997. Terpstra, V. and R. Sarathy. The Dryden Press. Seventh Edition." The textbook is supplemented by current information from newspapers, magazines, and journal articles. Anecdotal information based on the instructor's international experiences is also included to help highlight topics. Lecture notes are distributed prior to the beginning of each class. In addition to the traditional coursework and exams, each student is required to complete a case study analysis related to the international trade of forest products. Students can select their case study from a variety of different case studies. Finally, the class will be divided into teams of four to five students. Each team will work together to research and prepare a profile of the market for forest products and the forest products sector of a Pacific Rim country. At the end of the course the teams will provide an oral presentation of their country profile. The format of the examinations includes multiple choice questions, short answer questions, and two to three short essays related to key concepts dicussed in class.
It is highly recommended that students keep up with the assigned readings throughout the course. Not only does this ensure that students understand the information discussed during the course lecture but, more importantly, it provides a basis for establishing a dialogue between the class and the instructor. It is also highly recommended that students not wait until the last minute to begin working on the case study and country report. Rather, they should set aside a block of time each week to work on these assignments. This is particularly important with respect to the country profile which requires coordination between the various members of the team.
Class Assignments and Grading
Students will have selected their case study and country profile assignments by the second week of class. Students will have approximately six weeks to complete their case studies and eight weeks to complete their country profiles. In order to facilitate class discussions, students are expected to complete the assigned readings prior to the beginning of each class meeting.
Course Requirements and Grading
Student grades will be based on the following criteria:
· Exam #1 20% · Exam #2 20% · Exam #3 20% · Country Profile 20% · Case Study Analysis 15% · Class Participation 5%