F M 422
Introduction to forest products marketing in North America. Examines products marketing, industry structure, and strategic management issues utilizing marketing concepts. Topics include product management, distribution channels, strategic industry analysis, and marketing research techniques. Case studies used to understand forest products industry decision making. Offered: W.
Students will learn how the concepts of marketing and marketing management can be applied to the forest products industry as described in the offical course description. Students will also learn how to perform case studies and how to use case studies to gain an in-depth understanding of a problem, or set of problems, confronting companies in the forest products industry.
Course lectures follow the text used for the course: "Forest Products Marketing, 1992. Sinclair, Steven A. McGraw Hill. First Edition." The textbook is supplemented by current information from newspapers, magazines, and journal articles. Anecdotal information based on the instructor's experiences is also included to help highlight topics. Lecture notes are distributed prior to the beginning of each class. In addition to the traditional coursework and exams, the class will be divided into teams of four to five students. Each team will work together to research and prepare a case study related to the forest products industry. At the end of the course the teams will provide an oral presentation of their case study. Teams can select their case study from a variety of different case studies. The format of the examinations includes multiple choice questions, short answer questions, and two to three short essays related to the key concepts dicussed in class.
It is highly recommended that students keep up with the assigned readings throughout the course. Not only does this ensure that students understand the information discussed during the course lecture but, more importantly, it provides a basis for establishing a dialogue between the class and the instructor. It is also highly recommended that students not wait until the last minute to begin working on the case study. Rather, they should set aside a block of time each week. This is particularly important given the coordination that will be required between the members of each team. Past experience has shown that those teams that wait until the last few weeks of the course to begin working on the case study receive significantly lower grades.
Class Assignments and Grading
Students will select their case study assignments by the second week of class. Students will have approximately eight weeks to complete their case studies. In order to facilitate class discussions, students are expected to complete the assigned readings prior to the beginning of each class meeting.
Course Requirements and Grading
Students will be graded and evaluated based on the following criteria:
* Exam #1 25% * Exam #2 25% * Exam #3 25% * Case study 15% * Class participation 10%