Time Schedule:
Dorothy A Paun
ESRM 320
Seattle Campus
Introduction to business concepts relating to marketing, human resource management, small businesses and entrepreneurship, and economics in the context of environmental resource management. Offered: A, S.
Class description
If class is full, email for an ADD CODE (dap@u.washington.edu). ESRM 320 gives writing, NW and I&S credit. For-profit companies and non-profit organizations use marketing to create and deliver products, services, and ideas that satisfy peoples wants and needs. We'll explore how these can be sustainably and strategically offered to the right people at the right place and right price using targeted promotion strategies. More specifically, course objectives are to explore: 1) the vocabulary of global marketing along with its concepts, principles, and models; 2) a market orientation focused on enhancing customer satisfaction; 3) how consumer and business-to-business markets are researched and then segmented, targeted, and products positioned to meet or exceed consumers wants and needs; 4) techniques for creating value-added products, services, and ideas, optimal pricing for maximizing both revenues and profits, developing effective distribution strategies, and implementing effective selling, advertising, and public relation campaigns; 5) the characteristics and contributions of entrepreneurship and small business; 6) managerial (interpersonal, technical, and conceptual) and leadership development, skills, and styles; 7) how companies motivate and incentivize employees and develop human capital to its highest potential; 8) organizational methods for recruiting, interviewing, selecting, training, and evaluating employees.
Student learning goals
See above.
General method of instruction
Discussions, lectures, video case studies, and exercises.
Recommended preparation
No prerequisites, this is an introductory business and the environment course for non-business majors.
Class assignments and grading
Real world oriented, challenging but fun.
Case studies and exams.
