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Instructor Class Description

Time Schedule:

John R Castle
Seattle Campus

Special Topics in Entrepreneurship

Topics vary. Offered only when faculty members are available and there is sufficient student interest.

Class description

This course is for students who intend to participate in the business creation process. It provides a rigorous and realistic experience in the process necessary to prepare a business plan that will attract investors to your venture.

Student learning goals

General method of instruction

This will be a highly interactive class, involving frequent presentation of findings to stimulate discussion and elicit constructive criticism from other students. Students will be graded on the contributions they make to other teams and plans during class.

Recommended preparation

Class assignments and grading

The course will emphasize collection and organization of the fundamental information necessary to prove the viability of a business idea and establish that it can become a self-sustaining company. There will be heavy emphasis on knowing the customers intimately, understanding the external environment and how it can affect your business and careful analysis of all the potential competitors. Your products and support services should be designed to use your strengths to develop a convincing competitive advantage. The plan must thoroughly explain how all these factors have been taken into consideration in designing your business strategy. Finally all these elements must be reflected in your financial projections.

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Additional Information
Last Update by John R Castle
Date: 10/29/2003