John R Castle
Topics vary. Offered only when faculty members are available and there is sufficient student interest.
This course is for students who intend to participate in the business creation process. It provides a rigorous and realistic experience in the process necessary to prepare a business plan that will attract investors to your venture.
Student learning goals
General method of instruction
This will be a highly interactive class, involving frequent presentation of findings to stimulate discussion and elicit constructive criticism from other students. Students will be graded on the contributions they make to other teams and plans during class.
Class assignments and grading
The course will emphasize collection and organization of the fundamental information necessary to prove the viability of a business idea and establish that it can become a self-sustaining company. There will be heavy emphasis on knowing the customers intimately, understanding the external environment and how it can affect your business and careful analysis of all the potential competitors. Your products and support services should be designed to use your strengths to develop a convincing competitive advantage. The plan must thoroughly explain how all these factors have been taken into consideration in designing your business strategy. Finally all these elements must be reflected in your financial projections.