Evaluation of new market opportunities and starting a new venture; focuses on identifying and evaluating new venture opportunities, developing and testing market strategies, evaluating test market performance, and evaluating business plans. Emphasizes the interplay between marketing, manufacturing, finance, accounting. and team management. Prerequisite: Permission of Foster School of Business. Offered: Sp.
The course provides an overview of the major aspects of entrepreneurship and creating a business. Classes will be a combination of case study, discussion and lecture. The structure may be more fluid than standard. In the spirit of entrepreneurship we’ll be trying lots of new ideas. Be flexible!
Course Objectives 1. To provide students an opportunity to learn enough about the area and decide if this is something they’d like to pursue further. 2. To give students an opportunity to think more deeply about opportunity recognition, by interviewing a local entrepreneur, by coming up with their business ideas, and assessing business opportunities.
Student learning goals
General method of instruction
Lecture and case discussion
Class assignments and grading
Identify 2 potential businesses 20% 1. Lifestyle 2. Technology Use the in-class framework to decide if these are opportunities or not and submit 1-2 pages per idea. You will then be divided into 6-person groups and tasked with picking ONE idea to present as a group. Take-home final: Analysis of a business opportunity. 20% Interview an entrepreneur and assess their business:20% Class participation 20% Your personal weekly creativity journal 20%.