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Instructor Class Description

Time Schedule:

Deborah Hagen-Lukens
ENTRE 455
Seattle Campus

Entrepreneurial Marketing

Examines the skills and tools entrepreneurs need for bootstrap marketing in their start-up firms. Students learn to identify target market segments, position their products, estimate demand, set prices, gain access to channels, and manage the issues of rapid growth. Prerequisite: MKTG 301; may not be repeated. Offered: jointly with MKTG 455; AWSp.

Class description

Please see the description for MKTG 455A. The courses are cross-listed and run concurrently as a single class. All descriptions, goals, required texts and instruction methods listed for MKTG 455A apply equally to ENTRE 455A.

Student learning goals

General method of instruction

Recommended preparation

Class assignments and grading


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Deborah Hagen-Lukens
Date: 03/20/2014