John David Risher
Integrates issues pertaining to management of technology and entrepreneurship: the emergence of the global digital economy and its impact on commerce, business models in e-commerce, "entrepreneurship" and its place in existing corporations. Lectures and featured speakers from online Seattle firms, case discussions, and group projects. Offered: ASp.
This elective course studies the ways in which firms have successfully—and unsuccessfully—used the Internet to create and enhance competitive advantage. Like any significant new technology, the Internet has raised a number of strategic, organizational, and technological questions, including:
• How best can companies create customer loyalty in a world of reduced switching costs? • How can firms successfully extract value for information on the Web? • When should a firm back an emerging standard, and when should it go it alone? • How important are first-mover advantages matter when technology is changing rapidly? • How should one organize a company to take advantage of new businesses created by the Internet and related technologies?
This course will grapple with these questions to determine how best to apply Internet technologies to today’s businesses.
Student learning goals
General method of instruction
Cases, lecturer, frequent CEO guest talks from local Internet companies.
Intro strategy course.
Class assignments and grading
The course will be taught primarily using classroom case discussions, with occasional presentations. It will also feature external speakers from Internet firms located in Seattle.
The class places a heavy emphasis on active classroom participation. All students will be expected to have completed each class’s readings, and have prepared an analysis of the issues raised in each case, without exception. In evaluating classroom participation, I look for students who clearly articulate their analysis and move the analysis forward. Not participating is not an option; you should expect to be called on throughout each class session.
A 90-minute in-class open-book midterm exam will be given Tuesday, February 18th. This will consist of a case to be read, analyzed, and turned in at the end of the period.
The class will culminate with three sessions dedicated to group projects. These will consist of students in groups of three presenting an analysis of, and recommendations concerning, internet issues facing a company today. You will be required to turn in your presentation slides and a 5-page (excluding tables and figures) analysis and recommendation. The class presentation will be 30 minutes in duration and will be followed by 10 minutes of Q&A. I will also ask each participant to evaluate the contribution of the two other group members. More details to come, but be prepared to identify your 3-person groups and topics in class on Thursday, January 23.
• Class participation 30% • Midterm case exam 30% • Group project 40%