Time Schedule:
Kathy E Gill
COM 548
Seattle Campus
Critically examines the impact of the Internet and digital technologies on the economy. Focus includes third world countries as well as the United States and other industrialized countries.
Class description
This course explores the impact of the Internet and digital technologies on the economy, from facilitating product variety to pricing, from switching costs to social network impacts on content creation and marketing. The objective of the course is not to produce a trained economist or a computer scientist; instead, the objective is to expose students to current practices in the digital market place and the market impacts of emerging technologies. In addition, students will take an economic approach to media analysis and consumer behaviors.
Student learning goals
General method of instruction
Recommended preparation
Class assignments and grading
