John R Castle
B POL 471
Entrepreneurship presents the real challenges of starting new businesses, focusing on the skills and contacts an entrepreneurs needs to develop ideas. The many facets of entrepreneurship -- organization form, funding sources, the start-up team, the product launch -- are illustrated through field and case studies and guest speakers. Prerequisite: FIN 350; MKTG 301; either HRMOB 300, HRMOB 400, or MGMT 300; recommended: OPMGT 301. Offered: AWSp.
This section of BPOL 471 is designed to prepare students interested in entrepreneurship to take other courses in that concentration. Preference will be given to juniors who plan to take Creating a Company, BPOL 472/473 in the Fall/Winter quarter. Contact instructor for more details.
If you are looking for simple assignments based on reading prepared materials and cases, this is not it. If you don't like choosing a business idea and then independently digging out the information necessary to determine if it is worthwhile, choose another section of BPOL 471.
In this course students will begin learning how to be an effective practitioner of the entrepreneurial art. They will be exposed to the stresses of start-up business and the behavior of entrepreneurs. They will learn how to recognize the many uncertainties that exist in that environment and how to make decisions with insufficient information.
The instructor presents broad guidelines for how to approach new business creation. Students the develop their own ideas and test them by contacting customers outside of the UW community.
You must be willing to take the risk of revealing your limitations to people you have never met before in order to get the information needed to make good decisions.
Class Assignments and Grading
You will write many short papers describing the results of independent analysis and research, including making a lot of contacts with people in the business and consumer world. You will then form teams to apply these methods to do in depth analysis of customers for businesses in the local community.
Completeness of research, clarity of ideas, accuracy of writing, quality of analytical thinking, contribution to class discussions.