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Instructor Class Description

Time Schedule:

Susan Juanita Harewood
BIS 313
Bothell Campus

Issues in Media Studies

Examines a variety of issues involved in understanding different forms of media and their impact on our lives, in contexts spanning from local to global, using a wide range of theoretical, disciplinary, and methodological approaches.

Class description

What factors influence the content of the media programs we consume? In this course students will get an opportunity to examine the various factors that shape radio, television, and internet content and program scheduling. We will pay particularly close attention to the audience. How do professionals who make and distribute media programs research the audience and what notions of ‘the audience’ are already encoded in these research methods. How do these perceptions of the audience influence media content? What notions about ‘the audience’ inform amateur production of internet content? The course will explore a range of media programs and examine the standard formats of those programs as well as the ways in which they are being transformed by digital media practices. Students will be asked to consider how they might develop entertaining, informative, and ethical programs that meet audience needs and wants.

Student learning goals

Identify and evaluate different methods of audience research

Utilize qualitative methods of audience research

Identify characteristics of different program genres

Develop program ideas that are responsive audience research

Develop programming schedules that are responsive to audience research

General method of instruction

Recommended preparation

Class assignments and grading

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Susan Juanita Harewood
Date: 08/28/2012