Susan Juanita Harewood
Examines a variety of issues involved in understanding different forms of media and their impact on our lives, in contexts spanning from local to global, using a wide range of theoretical, disciplinary, and methodological approaches.
What factors influence the content of the media programs we consume? In this course students will get an opportunity to examine the various factors that shape radio, television, and internet content and program scheduling. We will pay particularly close attention to the audience. How do professionals who make and distribute media programs research the audience and what notions of ‘the audience’ are already encoded in these research methods. How do these perceptions of the audience influence media content? What notions about ‘the audience’ inform amateur production of internet content? The course will explore a range of media programs and examine the standard formats of those programs as well as the ways in which they are being transformed by digital media practices. Students will be asked to consider how they might develop entertaining, informative, and ethical programs that meet audience needs and wants.
Student learning goals
Identify and evaluate different methods of audience research
Utilize qualitative methods of audience research
Identify characteristics of different program genres
Develop program ideas that are responsive audience research
Develop programming schedules that are responsive to audience research
General method of instruction
Class assignments and grading