B BUS 476
Examines the business dynamics of technological revolutions. The primary objective is to help managers critically analyze the potential impacts of upcoming "leading edge" technologies on their industry sector. Students engage in forecasting a high technology sector. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 350; may not be repeated.
This course teaches how to analyze and create future scenarios of areas within new industries (e.g. Life Sciences, Energy, Consumer Entertainment Devices, Nanotechnology). You also learn how to find the unclaimed opportunities for large, well funded companies and smaller startups, as well as the jobs and careers within these new niches.
Student learning goals
Opportunity Identification Industry & Market Forecasting Scenario Creation
General method of instruction
Interactive lectures, discussions, guest speakers
A passion for learning how to envision the future in new, upcoming new markets
Class assignments and grading
3 assignments Term Paper Major Presentation
The final presentation and project makes up most of the grade. Your industry forecast will be presented before outside experts.