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Instructor Class Description

Time Schedule:

Alan Leong
B BUS 476
Bothell Campus

New Technology and Future Markets

Examines the business dynamics of technological revolutions. The primary objective is to help managers critically analyze the potential impacts of upcoming "leading edge" technologies on their industry sector. Students engage in forecasting a high technology sector. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 350.

Class description

Do you like examining things that move at the speed of sound? This course is for those who like the dynamic, heart stopping, exciting world of cutting edge technology industries. It's about learning to forecast the future of fast moving industries (e.g. Biotech, Greentech, Nanodevices)

Student learning goals

General method of instruction

Lectures, discussions, guest speakers, juried presentations

Recommended preparation

A love of technology marketing and/or managing our high tech future. A desire to learn how to envision the future.

Class assignments and grading

The final presentation and project makes up most of the grade. Your industry forecast will be presented before outside experts. This is your time to shine.


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Course Web Page
Last Update by Alan Leong
Date: 03/06/2009