Time Schedule:
Alan Leong
B BUS 471
Bothell Campus
Focuses on the processes of entrepreneurship within an organization, including how to create products and services which add value to consumers, how to start and nurture a new business venture, and how to develop and sustain innovation within existing organizations. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B BUS 350.
Class description
It will cover: 1) the basics of managing a startup; 2) Startup Branding; 3) deriving a valuation from a business plan; 4) creating the executive summary and first steps towards enhancing your initial idea. This is a new version of this class and the current instructor is only teaching BBUS 471 in the Summer, not the Fall. This class is distinct but complementary to the Entrepreneurship Capstone (BBUS 443, CSS 476) in the Winter.
Student learning goals
Derive a valuation from a business proposal
Enhance the valuation from modifying the business proposal
Create a brief executive summary (2 to 4 pages) of a business idea
Understand the basic and advanced methods of pitching and presentation
Create the first steps at validating and improving a business idea
The essentials of managing a new venture (e.g. options, commissions, salaries)
General method of instruction
Lecture, Professional advising and mentoring, Optional accelerator retreat, multiple student presentations, peer and professional critique, Optional workshop on branding
Every class day is an event
Recommended preparation
Passion for the topic and class engagement, pure and simple
Class assignments and grading
