B BUS 447
Examines the fundamental of operations management in a retail setting and the operations issues faced by firms in the retail environment including blend strategic and design decision. Prerequisite: B BUS 300; may not be repeated.
Over the past two decades, retail firms around the world have painfully realized that neglect of the operations function can erode long-term profitability and ability to compete in the global marketplace. World-class competition is fierce today for most operating firms. Delivering high quality products and services quickly, reliably, and at low cost are needed for survival. Firms that have used operations and supply chain management as an effective competitive weapon, in conjunction with well-conceived marketing and financial plans, have made major penetrations into markets worldwide.
In this course you will learn the fundamentals of operations management in a retail setting. The course is designed to address key operations issues faced by firms in the retail environment. These issues include both strategic and design decisions, and as such make operations management an inter-functional concern that requires cross-functional understanding and coordination. A blend of theory, cases, analytical techniques, business examples, videos, and class discussions will be used.
Student learning goals
1. Analyze retail operations in multiple industries.
2. Conduct process driven analytics of a retail operation.
3. Work in cross-functional teams while investigating complex operational problems in a retail setting.
4. Develop a deep understanding of supply chain management, inventory management, forecasting and capacity planning.
5. Understand global nature of retail operations.
General method of instruction
Lecture, Cases, Social Media, Project
Class assignments and grading