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Instructor Class Description

Time Schedule:

King Chung Alison Lo
B BUS 423
Bothell Campus

Marketing Research

Focuses on the major methodologies of marketing research. Deals with the entire research process, from problem definition, research design, questionnaire construction, and sample selection to data collection and analysis. Introduction to various standard and state-of-the-art data analyses techniques and software packages. Prerequisite: minimum grade of 1.7 in B BUS 320.

Class description

1. Textbook: Basic Marketing Research: using Microsoft Excel Data Analysis, 2e (2008) by Burns & Bush. Pearson Prentice Hall. 2. Stat analysis using Excel and SPSS 3. Online survey using Qualtrics

Student learning goals

General method of instruction

Recommended preparation

Class assignments and grading

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.

Last Update by King Chung Alison Lo
Date: 07/28/2009