Time Schedule:
King Chung Alison Lo
B BUS 423
Bothell Campus
Focuses on the major methodologies of marketing research. Deals with the entire research process, from problem definition, research design, questionnaire construction, and sample selection to data collection and analysis. Introduction to various standard and state-of-the-art data analyses techniques and software packages. Prerequisite: minimum grade of 1.7 in B BUS 320; may not be repeated.
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