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Instructor Class Description

Time Schedule:

King Chung Alison Lo
B BUS 320
Bothell Campus

Introduction to Marketing Management

Focuses on designing tools, concepts, and strategies for problem solving in marketing management. Prerequisite: minimum grade of 1.7 in B BUS 310.

Class description

Textbook: Custom pack that contains (1) chapters from "Marketing: an introduction" 9e by Armstrong and Kotler (2) Harvard business cases, and (3) SPSS statistical software student version for Windows.

Student learning goals

General method of instruction

Recommended preparation

Class assignments and grading

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.

Last Update by King Chung Alison Lo
Date: 09/02/2009