John R Castle
Focuses on the commercialization of emerging technologies. Topics include conducting feasibility assessments of intellectual property landscape, evaluating business opportunities, analyzing competition, developing business models and strategies, constructing a professional quality business plan, and presenting business plan, transforming a new technology into a market-ready technology-based business. Offered: W.
How to evaluate a technical opportunity and to choose the best models for building a business around it.
Student learning goals
General method of instruction
Students will work in teams to select technologies available through the UW Office of Technology Licensing and do market research on them to determine the best routes to bring them to market. Teams will compare techniques and results in class with guidance from the instructor.
Read about successful inventors and how they created companies around their ideas.
Class assignments and grading