To add Panopto recordings to a Canvas course, you must add a permanent link to your course’s Panopto recordings in your Canvas course navigation menu. Doing so will make it easy for students to find the course recordings you want them to view. Follow these instructions from Panopto: http://support.panopto.com/documentation/admin-and-setup/integrations/instructure-canvas/adding-panopto-to-canvas.
Within your Canvas course, you can also embed a video into a Canvas page (this is in addition to adding a link to the Canvas navigation menu). Note, however, that if you plan to use course content in future quarters, you must copy and move Panopto recordings to the new instance of your Canvas course. If the pages are simply copied, the embedded videos will not be viewable by students in the new Canvas course. Follow these instructions from Panopto: http://support.panopto.com/documentation/video-management/bulk-copy-and-move.