Recreation

The UW Recreation Creative Team supports Recreation’s marketing, communications, outreach, and web needs. We’re here to ensure that the programs our unit is servicing are reaching the appropriate audiences in a timely and visually appealing manner.

Our team can support you in many capacities but we generally provide support in the following areas: design, media, and both offline & online outreach. The makeup of the Creative Team – student designers, photographers, videographers, and communicators as well as a Marketing & Communications Manager. Together, we support Recreation’s overall presence.

Please send any inquiries for press or media to Robin Brooks, Marketing & Communications Manager, at rebrooks@uw.edu. For all other external inquiries, contact the Creative Team at reccomm@uw.edu.

Need support from the Creative Team? Use our Creative Team Support Request to let us know what you need. We will make every effort to complete your project in a timely manner. To do so, we ask that you submit your requests at least one month in advance.

Need support from the Creative Team?

Submit Request

 

Our Past Work

Brand Guidelines

The UW Recreation follows specific brand guidelines to ensure our image is consistent across all marketing communications. Use the following tools as a guideline to incorporate the brand into your materials.

Logos

UW Logos

University of Washington logos can be found here: https://www.washington.edu/brand/graphic-elements/logo-guidelines/

UW Recreation Logos

Primary Logo: 

This is the main logo used across all print and media communications.

Rec_BlockW_Purple (1)           Rec_BlockW_Gold

Secondary Logo: 

This logo is rarely ever used for graphic design, but can be used if necessary. This is the logo used in video editing.

Rec_BlockW_Purple_horizontal

Colors

The UW Recreation brand colors are the same as the University of Washington brand colors. These can be found on washington.edu/brand/

Primary colors

Screen Shot 2019-04-22 at 9.35.35 AMScreen Shot 2019-04-22 at 9.36.57 AMScreen Shot 2019-04-22 at 9.37.35 AM

Secondary colors

Some graphic designs can incorporate other colors as well. For example, dive-in movie flyer, or other special events. Schedules, UW Rec programs, etc. must use UW Rec colors.

Screen Shot 2019-04-22 at 9.48.38 AM Screen Shot 2019-04-22 at 9.48.51 AM Screen Shot 2019-04-22 at 9.49.00 AM Screen Shot 2019-04-22 at 9.49.08 AM

Typography

  • ENCODE SANS NORMAL BLACK
    This typeface is typically used for titles. It can be used in all caps or sentence case. It is never used in any other weight, only encode sans normal black.
  • UNI SANS REGULAR
    This typeface is typically used for sub-headers. It is always used in all caps. Never lowercase or sentence case. It is never used in any other weight, only uni sans regular.
  • Open sans
    This typeface is always used for body paragraphs. It is never used in any other weight, only open sans.

Letterhead

The learn more letterhead is always placed at the bottom right or bottom left side of the communications material. It always bleeds off the right or left side of the page, and has a small space with the bottom of the page.

Copy of LearnMorePurpleLeft_Logo_Winter2019-01LearnMoreGoldLeft_Logo_Winter2019-03 LearnMoreWhiteLeft_Logo_Winter2019-02

Meet the Creative Team

The Creative Team is led by our commitment to constantly pushing the boundaries of our creative thinking and ensuring our marketing and communications materials reach students and faculty on the University of Washington campus.

  • Marketing and Communications Manager – Robin Brooks
  • Marketing and Communications Assistants – Sunya Kedir, Kelly Nguyen
  • Photographer/Videographer – Alex Chen
  • Graphic Designer – Aria Cha
  • Digital Communications Lead – Juancho Misa

Contact Us

Robin Brooks
Marketing and Communications Manager
Email

UW Recreation Communications
Email