GIVING IN ACTION: Making Dreams Come True

Paracuelles Headshot

Blaze Paracuelles

Fourth-year professional student

Area of Study
Pharmacy

Supported By
L.D. Bracken and Jim L. Bracken Endowed Scholarship
Washington State Pharmacy Foundation
UW Health Sciences Martin Luther King Jr. Community Volunteer Recognition Award
Pharmacy Alumni Association Scholarship

Blaze is committed to giving back to his community by mentoring upcoming pharmacists.

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Support more students like Blaze and contribute to the L.D. & Jim Bracken Endowed Scholarship.

I was exploring career options in high school and at first I considered teaching, since so many great teachers had deeply influenced me throughout my life. But I’m a science geek, too, so my biology teacher suggested looking into pharmacy.

I remember the day I took my grandparents to pick up their prescriptions and noticed the pharmacist explaining their medications and educating them. A light bulb turned on in my head: Pharmacists are teachers, too. It’s the perfect profession for me to pursue my passions for science and education. I love teaching people like my grandparents, setting them up for success and positively impacting their lives. Helping people — giving back — that’s the culture of my family.

This year at an eldercare facility in Seattle’s International District, I conducted educational programs through the UW’s School of Pharmacy. I counseled people about their prescriptions and reviewed medications to prevent dangerous interactions and evaluated how they were working. Planning and implementing these programs, getting other students involved and using my skills to serve the community — that’s the fun stuff.

I know the Brackens are successful pharmaceutical entrepreneurs who achieved leadership roles in this state. That’s inspiring to me. I hope my work can contribute to the field as theirs did. They are role models, and their scholarship helped turn my dreams into reality. It allows me to focus more on learning and participating in organizations and events that are helping me develop and grow as a pharmacist.

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Inventing a Household Name

Blistex Creator’s Family Expands Legacy with Pharmacy Scholarship


In the 1930s, a group of doctors in downtown Seattle asked the pharmacist in their building for an ointment to treat patients with shingles, a painful rash caused by the herpes zoster virus. The pharmacist, Louis “L.D.” Bracken, had attended the UW College of Pharmacy and was well respected. He had a reputation for compounding — mixing ingredients to create medicines tailored for individual patients — and had created ointments for bee stings and dandruff. But it was during his quest to treat herpes zoster that he compounded an ointment that effectively treated another type of herpes, the kind that causes cold sores. L.D. named his ointment Blistex, and it would become his legacy, both at the UW and in the world.

“L.D. was forward-thinking,” says John L. Bracken, L.D.’s grandson. “But I don’t think he ever imagined Blistex would have grown to where it is today.”

At first, L.D. packaged Blistex in small glass jars for the doctors in his building and his own patients. Soon, other local pharmacies and drug wholesalers wanted to carry it. L.D. decided that for larger distribution, Blistex would need to be sold in tubes. This manufacturing decision and an astute tube salesman from Illinois named Charlie Arch would seal the fate of Blistex.

John tells the story this way: “After a few years of watching Blistex tube sales go way up, Charlie told L.D. ‘Hey, these things are selling like hotcakes. I think you’ve got something here. Why don’t you quit being a pharmacist? Let’s build a business in Illinois.’” But L.D. wasn’t interested in going to Illinois to be a businessman. He was a pharmacist, and Seattle was his home. If Charlie wanted to start a business to sell Blistex, though, L.D. was behind him.

Charlie, with L.D. as a partner in Seattle, spearheaded the formation of a Blistex Inc. and incorporated the company on June 5, 1947, in Illinois. While L.D. participated in Blistex company decisions, he remained true to his first passion—taking care of patients in his pharmacy shop in Seattle.

Before he died in 1954, L.D. Bracken would see his invention reach markets across the United States and into Canada. In the almost 60 years since then, Blistex Inc. has grown into a multi-million dollar company with worldwide distribution. And L.D.’s Blistex cold sore ointment has become a household name.

L.D.’s legacy at the UW has become familiar to pharmacy students, too. The Bracken family established a scholarship endowment at the UW School of Pharmacy to honor L.D., as well as his son, the late Jim Bracken, ’45, who joined the family business. Both men were entrepreneurs and beloved leaders in the profession. The scholarship established to honor them supports future pharmacists who may, one day, invent a life-changing compound, too.

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