Headers
Regarding the UW Brand, headers do not follow the more traditional title case. Title case is where the first letter of each word is capitalized (E.g. “Advancing Educational Access & Equity”). However, the UW web standard is to capitalize only the first word of a header (“Advancing educational access & equity”).

Figure 1. Above visualizes three types of headers used within the CCRI website which are h1, h2, and h3.
In terms of code, there are three levels of headers. Figure 1 shows the different looks and purposes of each header level. H1 is usually used for the highest label, such as a site’s subpage title (E.g. “Coaching for Change”), though for the homepage we used H1 for the site’s tagline, “Advancing educational access & equity”. H2 is used for subsections on a site’s page (“Publication spotlight”), and H3 was used for publication spotlights on the homepage.
Code Template
<h1>Name of title, tier 1</h1> <h2>Name of title, tier 2</h2> <h3>Name of title, tier 3</h3>
Example
<h1>Advancing educational access & equity</h1> <h2>Publication spotlight</h2> <h3>High-Performing Transfer Partnerships: Lessons Supporting Underserved Student Success</h3>