UW Brand


Regarding the UW Brand, headers do not follow the more traditional title case. Title case is where the first letter of each word is capitalized (E.g. “Advancing Educational Access & Equity”). However, the UW web standard is to capitalize only the first word of a header (“Advancing educational access & equity”).

This image shows text in h1, h2, and h3 style

Figure 1. Above visualizes three types of headers used within the CCRI website which are h1, h2, and h3.


In terms of code, there are three levels of headers. Figure 1 shows the different looks and purposes of each header level. H1 is usually used for the highest label, such as a site’s subpage title (E.g. “Coaching for Change”), though for the homepage we used H1 for the site’s tagline, “Advancing educational access & equity”. H2 is used for subsections on a site’s page (“Publication spotlight”), and H3 was used for publication spotlights on the homepage.


Code Template

<h1>Name of title, tier 1</h1>
<h2>Name of title, tier 2</h2>
<h3>Name of title, tier 3</h3>



<h1>Advancing educational access & equity</h1>
<h2>Publication spotlight</h2>
<h3>High-Performing Transfer Partnerships: Lessons Supporting Underserved 
Student Success</h3>