2017 in review

More Than a Game

A look back at the 2017 football season

Husky sports bring alumni and friends together to celebrate our shared connection to the UW. Sports drives affinity and pride, and we are thrilled to serve alumni and friends across the country and help Husky spirit grow and thrive. 2017 offered unique chances for the UWAA to team up with campus partners and sponsors to make this a season to remember. Here are some highlights:

Large inflatable dog

“Airy” the Husky at the Washington Warm Up

Big changes for the Washington Warm Up. Fans at the Stanford and Colorado games got a different Warm Up experience from previous years. Presenting sponsor Alaska Airlines helped fans get in the Husky spirit by surprising passengers on game flights with giveaways and cheers. Free admission attracted a much larger, younger crowd and the increased energy at the events was palpable. Campus partners also made their presence known, with representatives from Parent and Family Programs, Regional Advancement and more in attendance. Another new addition, a 20-foot inflatable husky dubbed “Airy,” quickly became a fan favorite, and has since been in high demand at events like Dawg Dash and the Purple Reign Tailgate at the PlayStation Fiesta Bowl.

HMB members in front of statue

Husky Band members looking sharp on campus

Teaming up for Fiesta Bowl success. Our partners at University Marketing and Communications (UMAC) took the lead in organizing the pregame festivities at the Fiesta Bowl, with the UWAA providing marketing and event support. Storytelling opportunities were plentiful, as evidenced by this unique pictorial the Columns team created, featuring the other performers on the field, the Husky Marching Band.

Partners in service. The UWAA was thrilled to be able offer a volunteer opportunity for our fans that made the bowl game experience even more meaningful and fun for all Husky guests. Partnering with the Penn State Alumni Association, alumni were invited to serve the local community at St. Mary’s Food Bank in Phoenix. University of Washington President Ana Mari Cauce was on hand as alumni from both schools packed boxes for distribution and local media broadcast opposing teams’ fans coming together in the spirit of service. Watch the news coverage below: