Gendered Behaviour and Consumerism before the Baby Boom
Edited by Cheryl Krasnick Warsh and Dan Malleck
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
- Published: May 2014
- Subject Listing: Gender Studies, History
- Bibliographic information: 304 pp., 22 illus., 6 x 9 in.
- Territorial rights: Usa Only
- Distributed for: UBC Press
Cheryl Krasnick Warsh is Professor of History atVancouver Island University. Dan Malleck is AssociateProfessor in Community Health Sciences at Brock University.Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, TracyPenny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De AnnaJ. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian.
"Consuming Modernity is a substantive and thought-provoking contribution to Canadian social, gender, and women's history."
-Linda Kealey, Associate Professor of History, University of New Brunswick
"Although there has been much written in the American and British contexts about gender and consumption, this is the first collection on this topic to place Canada in an international context."
-Sarah Elvins, Associate Professor of History, University of Manitoba
Introduction: Consuming Modernity / Dan Malleck and Cheryl
Part 1 - Consumerism as Politics, Practice, and
1 Canada's Consumer Election (1935) / Bettina
2 Consumer Culture and the Medicalization of Women's Roles in
Canada, 1919-39 / Tracy Penny Light
3 Selling Lysol as a Household Disinfectant in Interwar North
America / Kristin Hall
4 Medicine Advertising, Women's Work, and Women's Bodies
in Montreal Newspapers, 1919-39 / Denyse Baillargeon
5 Annie Turnbo Malone and African American Beauty Culture in the
American West / De Anna J. Reese
Part 2 - Consumerism and Public Display
6 Women, Identity, and Sports Participation in Interwar Britain /
7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers /
8 Shades of Change: Suntanning and the Interwar Years / Devon
Part 3 - Modern Girls
9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane
10 (En)gendering a Modern Self in Post-Revolutionary Mexico City,
1920-40 / Susanne Eineigel
11 The Argentine Modern Girl and National Identity, Buenos Aires,
1920-40 / Cecilia Tossounian
Part 4 - Texts and Ideologies of Modernity and
12 Protecting Gender Norms at the Local Movie Theatre: The
Heidelberg Committee, 1919-33 / Kara Ritzheimer
13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle
Innis / Donica Belisle
Selected Readings; Contributors; Index