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Above: Yukon Outfitters. One of the many businesses in Seattle that outfitted the miners for the Yukon. (Special Collections, Univ. of Washington Libraries, Photo by Asahel Curtis, negative #345A.) The stage was thus set for the city's greatest strokes of fortune, the Klondike Gold Rush of 1897 and the Alaska Gold Rush of 1900 (See also, The Klondike Gold Rush). In the summer of 1896 prospectors found a substantial amount of gold along the Yukon River in Canada; four years later another substantial find was located in Nome, Alaska. These strikes precipitated the last great mineral rushes of the 19th century, and thousands of Americans left quickly for the goldfields. Although the initial strike occurred on Canadian soil, the Canadian cities of Vancouver and Victoria were not well prepared to service it. American cities, on the other hand, began competing earnestly to attract miners on their way to the strikes—most of whom were themselves American and therefore predisposed to depart for the North from an American entrepôt. Now, one may wonder why any city wanted hundreds of mostly young, desperate men passing through it; the big payoff for towns that served as jumping-off points for the Yukon was that miners had to transport all their supplies with them from the lower forty-eight. Seattle, Tacoma, Portland, and San Francisco each wanted to sell those supplies to the miners, and also wanted to be the ports to which miners returned from the north. Seattle won the struggle to become the most popular jumping-off point to the Klondike, partly because of its proximity to Alaska and its railroad terminus, but also through a massive publicity campaign sponsored by the Chamber of Commerce. A committee led by Erastus Brainerd flooded the nation with advertising that conveyed a simple message: "Seattle is the gateway to Alaska and the Yukon." In Illinois alone, for example, 488 weekly newspapers carried Seattle's promotional message. On October 13, 1897, the Chamber of Commerce sent 212,000 copies of a special 8-page, Klondike edition of the Seattle Post-Intelligencer to post offices and periodicals around the nation. Seattle generated five times as much advertising as any other city on the West Coast, and the advertising paid off. The city received the bulk of the American traffic to the Yukon, and later to other mineral strikes in Alaska, and thus cemented its economic hold over its northern hinterland.
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Regrading Seattle, above right: The leveling of the hills to make Seattle. (Special Collections, UW, 1910 photo by Asahel Curtis, neg. 4812) Ship Canal Locks, left: The Government Locks looking east toward Lake Union. (Special Collections Division, UW, negative 4234) Furthermore, in 1916 the city, assisted by the U.S. Army Corps of Engineers, completed the Seattle Ship Canal which, with the help of a system of locks, permitted ships to travel from Puget Sound through Lake Union into Lake Washington. One goal of the canal was to permit the industrialization of Lake Washington by making it more accessible to ocean-going vessels. It should be noted that each of these projects had enormous environmental consequences, few of which were given much thought at the time. For example, water and anadromous fish used to drain out of Lake Washington at its southern end, into the Black and then the Cedar and then the Duwamish rivers on their way to Elliott Bay. After 1916 the lake was lowered by about ten feet, and it now drained out to the Sound primarily via the ship canal. Salmon had to struggle to and from the sea through the locks and the accompanying fish ladder. We have only recently grasped the great consequences of such ecological changes. |
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In 1909 the city of Seattle celebrated its prodigious growth and recent civic refinements by hosting a world's fair, the Alaska-Yukon-Pacific Exposition. The fair meant many things to the city. It announced Seattle's maturity, the passing of its "frontier" stage and its arrival as a major American city capable of hosting an international exposition. (The fact that Seattle's key rival, Portland, had hosted its own world's fair in 1905 naturally spurred the people of Seattle to do what they could to match and then surpass that event.) It suggested that Seattle had become refined enough to bring together in one place civilization's finest products of science, art, and industry. The fair, promoters claimed, was "wisdom personified." That it took place on the campus of the University of Washington doubtless gave this claim added credibility. (What the University got from the fair, of course, was more concrete—many new buildings and a new campus plan, laid out by John C. Olmsted and coordinated—at least briefly, in Olmsted's thinking, with the park system.) Left: The "authorized birds eye view of the Alaska-Yukon-Pacific Exposition" compiled by William Caughey in 1909. (Seattle, 1909. Special Collections, UW) |
But the fair had a more materialistic rationale as well. Seattle leaders meant not only to celebrate recent growth but also to promote additional growth, to advertise the city and attract new immigrants and investors. The A-Y-P aimed—like Klondike-era publicity had before it—to convince Americans that Seattle was the nation's doorway to trading around the Pacific Rim. One booster explained, "Seattle has assumed the task of introducing the half of the world which is developed almost to the ultimate [the U.S.], to that other half [Alaska and East Asia] which to all intents and purposes of trade, is developed not at all." Note the name of this fair in particular, which commemorated not the host city but rather the city's economic hinterlands—Alaska, the Yukon, and trading partners in Asia. In almost every respect, the exposition stressed the accomplishments and refinements of Seattle, and juxtaposed them to the natural wealth of the city's less refined hinterlands. The official seal (below, far right) illustrated Seattle's aspirations. The figure on the right represented the forested American Northwest, ready to serve commerce via rail connections; the figure on the left represented Japan and Asia, linked across the ocean by steamship; the figure in the center, beneath the northern lights, represented Alaska and her untapped wealth. Alaska stood as a meeting ground for East and West, and would "supply the wealth for both." A little more harnessing of nature—by rail or by sea, or by one of the many mechanical inventions featured at the world's fair—seemed to be all that would be required. Right: Map of University of Washington campus. (Courtesy of Special Collections, University of Washington) |
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Alaska-Yukon-Pacific Exposition Insignia Alaska-Yukon-Pacific Exposition seal, left. Official design. (Special Collections Division, University of Washington Libraries, Photo by F.H. Nowell, official photographer of the AYP. Nowell negative #236; UW negative #236.) Alaska-Yukon-Pacific Exposition seal, right. Official design in staff. (Special Collections, University of Washington Libraries, Photo by F.H. Nowell, official photographer of the AYP, 1909. Nowell negative #90.) |
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