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Trademarks & Licensing

About Trademarks & Licensing

Mission

UW Trademarks & Licensing supports the UW community by

  • Promoting the brand
    • We promote a positive image of the University and expand its global recognition by directing the production and placement of licensed merchandise and coordinating campus-wide marketing efforts.
  • Protecting the marks
    • We manage the use of the University’s names, logos and distinctive visual images, plus enforce high-quality standards for emblematic products while ensuring favorable representation.
  • Providing excellent service
    • We are here to help you with any project you are thinking about. Feel free to contact us with any ideas, questions or comments that you might have. We look forward to hearing from you.

Vision

To become one of the nation’s most recognizable institutions with an image that reflects the world-class learning, research and achievement of the University of Washington. Utilize the name and¬†image of the institution to further support the challenging¬†educational environment informed by cutting-edge scholarship.


Values

Integrity

Exhibit responsible global citizenship by ensuring that products bearing the institution’s marks are fairly produced.

Diversity

Provide equal opportunities for all manufacturers to achieve licensee status and produce products bearing the institution’s marks.

Excellence

Ensure a strong UW identity that represents the institutional values and standards.

Collaboration

Partner with UW departments and stake-holders to maximize opportunities to promote the brand and realize goals.

Innovation

Capitalize on new domestic and international product developments for maximizing sales of branded product.

Respect

Foster equitable and mutually beneficial relationships with licensees, retailers, and distributors.