PB AF 550
Focuses upon the roles played by nonprofit organizations in meeting the public good. Examines internal management issues such as structure, budget, and operations; and external issues such as board functions, legal status, marketing, media relations, and fund-raising.
This course, like the Nonprofit Management Certificate in general, is about preparing to assume management roles in nonprofit organizations. Thus the course work will emphasize the environment within which nonprofit work is performed; the distinctive characteristics nonprofit organizations that result from societal pressures, legal requirements, and cultural values; and, given that other Evans courses are focused more broadly on strategic management in a variety of organizational contexts, how leadership in nonprofits differs government agencies and for-profit entities. Some representative contrasts: different revenue concerns; freer decision-making; less focus on equity; importance of the expressive function; entirely different governance practices. (A secondary goal is to prepare students who will have careers in government agencies to work effectively with nonprofit counterparts.)
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