Time Schedule:
Margaret Spratt
POL S 305
Seattle Campus
Role of mass audiences in politics from the standpoint of the communication strategies used to shape their political involvement. Topics include: social structure and political participation, political propaganda and persuasion, the political uses of public opinion, and the mass media and politics. Offered: jointly with COM 305.
Class description
Description: This course examines the central role communication styles, strategies, and media play in shaping Western political perceptions and knowledge. With an emphasis on current political debates and controversies, we will consider the historical development of communication in a democratic society, major ideas and theories of modern political communications, and evidence of the effects of political messages on citizens’ perceptions and actions. Specifically, we will study the interaction among persuasion techniques of political strategists, modern media economics and technology (including radio, film, photography, print, television, and new media), and interpretations of audiences in the formation of democratic mythology and understanding.
Student learning goals
General method of instruction
Recommended preparation
Textbooks: An Introduction to Political Communication, 2nd edition; Brian McNair, Routledge Publishing. In addition, a required reading packet will be available from RAM Copy Center.
Class assignments and grading
