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Instructor Class Description

Time Schedule:

Nidhi Agrawal
MKTG 581
Seattle Campus

Doctoral Seminar in Consumer Behavior

Survey of the field of consumer behavior introduces fundamental topics in consumer behavior including cognitive processes, emotion, and consumer satisfaction. Provides exposure to a variety of research methods including experiments, surveys, and phenomenological research.

Class description

Student learning goals

General method of instruction

Recommended preparation

Class assignments and grading

Presence in the first class is mandatory for this course, unless cleared by the instructor before the first class.


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Nidhi Agrawal
Date: 09/19/2012