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Instructor Class Description

Time Schedule:

Richard F Yalch
MKTG 485
Seattle Campus

Strategic Market Management

Strategically analyzes important marketing issues by combining basic models of marketing with powerful spreadsheet analysis. Case discussions and projects provide valuable application exercises. Prerequisite: MKTG 301.

Class description

Analyze marketing situations, identify problems, develop appropriate course of actions, evaluate the different approaches, and formally present them.

Student learning goals

General method of instruction

Lecture and discussion

Recommended preparation

Basic marketing course.

Class assignments and grading

Assignments in text and case writeups.

Homework, group project and exams

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.

Last Update by Richard F Yalch
Date: 02/17/2004