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Instructor Class Description

Time Schedule:

Autumn Quarter 2008

Richard F Yalch
MKTG 485
Seattle Campus

Strategic Market Management

Utilize cases and/or projects to examine strategic market-based management. Analyze marketing situations to identify market trends and understand consumer and competitor behavior Develop and justify appropriate course of action to address marketing problems and opportunities in terms of product planning, distribution channels, pricing, and promotion. Prerequisite: MKTG 301.

Class description

Analyze marketing situations, identify problems, develop appropriate course of actions, evaluate the different approaches, and formally present them.

Student learning goals

General method of instruction

Lecture and discussion

Recommended preparation

Basic marketing course.

Class assignments and grading

Assignments in text and case writeups.

Homework, group project and exams

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.

Last Update by Richard F Yalch
Date: 02/17/2004