Michele D. Giambattista
Tools, factors, and concepts used by management in planning, establishing policies, and solving marketing problems. Marketing concepts, consumer demand and behavior, location analysis, marketing, functions, institutions, channels, prices, and public policy. Prerequisite: ECON 200. Offered: AWSpS.
The goal is to introduce marketing as an organization’s primary purpose. Students will learn fundamental marketing concepts and their practical applications. Knowledge gained will be used to analyze and understand marketing as an integrated system.
Student learning goals
1. Expose students to comprehensive and practical introduction of marketing principles.
2. Inform students of the importance of marketing’s contribution to the organization’s strategic plan
3. Show students the role of marketing in society
4. Demonstrate how customer value is created by implementation of strategic marketing programs
General method of instruction
Students also will learn and demonstrate ability to effectively communicate their thinking. The course will require students to “think on their feet” and cope in often seemingly unstructured environment. Individual effort will determine approximately 2/3 of the student’s grade with the balance achieved through group work.
Have an open and inquisitive mind.
Class assignments and grading
Read the assigned chapter, be prepared to participate in daily class discussion and be skeptical.
In accordance with University policy for 300 level courses the mean for the class will be 3.25. Grades will be posted (by student number) during week 5, 8 and 10. Students should check their posted grades to ensure accuracy and fairness.
% of Total Element Points Grade
Class Participation 150 15% Case Presentation 150 15% Research Subject Pool 50 5% Group Marketing Project 200 20% Written Analysis 150 15% Exams 300 30%
Total 1,000 100%