Pamela V Johnson
Covers the editorial role in the preparation of text and visual materials, both print and online, for production. Teaches the editor's responsibilities and prerogatives as they relate to those of other professionals in the production phase of the publication's field.
The course will cover the following subjects: * Publication Design: You will learn the basics of good design and be able to evaluate the effectiveness of various designs. * Typography: You will learn the language of type, how to select typefaces and font sizes, and the formatting of typefaces. * Visual Media: You will be introduced to different types of visual media, such as charts, photographs, and line illustrations, along with their benefits and drawbacks. * Color Theory: You will learn the basics of color theory. You will also understand the benefits and drawbacks of using color. * Web Design: You will learn web design basics—how color, type, navigation—are important for websites and online publications. You will not learn how to create (or code) a web site. * Publishing: You will be introduced to the printing process, from choosing paper and binding to using color and selecting finishing options such as varnishes.
Student learning goals
Know the basics of good design for both print and online communication.
Understand how to use type, layout and white space, graphics and color to help communicate the information.
Understand how to get a piece printed and work with printers. Have a general understanding of printing options, such as paper, binding, and ink.
General method of instruction
Reading from books, class lectures, and real-world examples.
Experience with computer and familiarity with a word processing or layout program, such as Word, FrameMaker, or InDesign.
Class assignments and grading
Four midterms Design critique of two items Final project, which can be used in portfolio
Points are assigned to each assignment. Range of points for each assignment are explained based on demonstration of work. Handouts are provided for each assignment explaining expectations and grading.