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Instructor Class Description

Time Schedule:

Annabelle K Gould
ART 209
Seattle Campus

Fundamentals of Typography

Develops understanding of and sensibility to typographic details used to create effective communication. Focus moves from understanding letter forms that make up words to the complexities of developing phrases, sentences, and short paragraphs with multiple levels of hierarchical meaning. Prerequisite: ART 207.

Class description

This course introduces students to the fundamentals of typography through a series of lectures and applied problems. Students in this class will become proficient with typography’s enduring basics: structure, layout, and information hierarchy as well as terms and typeface selection. Projects are designed to help you develop an understanding of, and sensibility toward, typographic details in order to create successful typographic messages. The course will first focus on individual letterforms, then proceed to words, sentences, and short paragraphs with multiple levels of hierarchical meaning.

Student learning goals

Create dynamic typographic compositions that effectively communicate meaning

Understand and use professional typographic terms

Understand the nuances/techniques involved in professional typesetting

Work with grids to organize information and establish an effective hierarchy for the reader

Understand and appreciate the historical evolution of typography and its role in the advancement of western civilization.

General method of instruction

Recommended preparation

Class assignments and grading

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Annabelle K Gould
Date: 01/03/2012