Concentrates on developing skills used to communicate ideas that exist in the imagination. Focuses on study of design drawing history and development of basic skills necessary for ideation, exploration, communication, explanation. Prepares students to visualize and discuss ideas rapidly and professionally. For design majors only.
This course is an introduction to typography and computer typesetting. More specifically, it is an in-depth examination of roman letterforms. Students are taught details of letterform construction, with emphasis on how an entire set of letterforms functions as a design system.
Student learning goals
General method of instruction
Students will design a serif and sans-serif alphabet, as well as a third typeface of their own choice. Initial design drafts are produced by hand, with pencil/paper/markers. Final design boards are created with Adobe Illustrator vector softward.
Class enrollment restricted to Visual Communication Design Majors who have successfully completed Art 205 and Art 206.
Class assignments and grading
Grading is based on the quality of the work, as evidenced in the refined pieces; the extent of exploration and variations done to achieve the final pieces; the skill with which the final pieces are crafted; and class participation.