Time Schedule:
Rajul Misra
B BUS 444
Bothell Campus
Technology project and product development within the dynamic of time-pressured competition. Systematically improve products to beat competition and win the customer. Topics include benchmarking, competitive intelligence, and managing small group product development.
Class description
This course is about new product development with a strong focus on software and other technology products. By the end of the course, you can expect to have a solid understanding of different steps in the product development and marketing process. Additionally, you will get an opportunity to apply the concepts you learn in class, to develop a future-edged product within a realistic business environment.
Throughout the course, you will be engaged in learning the principles while, at the same time, being under pressure to innovate a better product in a competitive environment. It comes together all at once: your product development decisions, customer relationships, and your personal and team values.
Specific topics to be covered include market opportunity assessment, benchmarking, competitive intelligence, and managing small group product development.
Student learning goals
Product development and management methodologies
Conceptualize and deliver a technology product for an actual, senior-level industry client
Conduct market analysis and develop business case
Generate product concepts and select best concept
Conduct industry benchmarking and test market readiness
Competitive strategy and pricing
General method of instruction
In-class instruction using an immersive style where students absorb key concepts through actual problem solving and discussion.
Recommended preparation
There are no prerequisites and what will matter, at the end of the day, is the student's ability / interest to apply classroom concepts to the real world.
There are a number of courses in the computing and business programs that will aid students for this course. These include general courses in marketing, technology and project management, communication, and database programming.
Class assignments and grading
Assignments are generally tied to content covered in class and might sometimes require additional reading / research.
Grades are assigned based on the student's performance on the Group Project, mid-term test, assignments, and class participation.
