B BUS 443
Creates or works within a new venture. New venture situations include for-profit and non-profit companies and launching new products/services within existing companies. Develops a business plan. Offered: jointly with CSS 473.
The purpose of the course is to provide students with the conceptual framework and pragmatic elements of business planning and plan development. Students who elect to take this course should have an interest in entrepreneurship, new venture and/or product development. The Entrepreneurship Seminar course offers students the opportunity to learn how the various business disciplines are integrated into the business planning process.
Student learning goals
The elements of researching, developing and launching a new business venture
Business and product conception, business analysis and market analysis
Segmenting and targeting a niche market, and competitive positioning the business
Management of teams, process, operations and finance
How to attract funding and develop an exit strategy
The final project involves team-based development of a business plan
General method of instruction
Interactive lecture/discussion with a heavy emphasis on group work. Students are encouraged to ask questions, actively participate in discussions, and to comment on reading and lecture materials.
Purchase required Text: Your Opinion Doesn’t Matter, Andrew Ballard, Marketing Atlas Publishing, 2010. No pre-course reading required. Students should have a general interest in entrepreneurship and or launching/running a business.
Class assignments and grading
Class assignments: Brief written assignments will be required throughout the course. These lecture relevant assignments are to be completed in class on the day they are assigned. Most in-class assignments will be team-based.
Grading: Grades for this class will be given in accordance with the UW Bothell Undergraduate Grading Scale which can be found at the following URL: http://www.uwb.edu/registration/policies/grading/grading-ug Late papers will be deducted 10% per day late. Papers are due at the beginning of class on the day they are due.
Course Evaluation Summary Exams (2 x 15%) 30% Team Pitch 10% Team Business Plan 20% Final Project: Plan presentation 20% In-Class Assignments (10 x 1%) 10% Class Participation: 10%