Time Schedule:
Alan Leong
B BUS 429
Bothell Campus
Topics of current interest to faculty and students. Offered when allowed by faculty availability and sufficient student interest. Prerequisite: minimum grade of 1.7 in B BUS 320.
Class description
This is a newly revised class which serves those interested in creating an initial business proposal. The course has an emphasis on entrepreneurial marketing. Given that it also serves as the gateway to other entrepreneurial courses, it also touches other topics that serve to advance your proposal.
This course is for: Guys and gals…creating the next company; Brave souls that are birthing new products and services within old companies; Ambitious leaders that scale-up smaller companies; And Adventurers who want to work for them!
Student learning goals
Write an Executive Summary
Formulate and Improve an Initial Business Proposal
Concise Pitch and Presentation
Learn Basics of Entrepreneurial Marketing
Abbreviated Business Case for Proposed Idea
General method of instruction
Seminar Style with a student option for Intensive Coaching
Recommended preparation
Current departmental Prerequisite: Introduction to Marketing Instructor Prerequisite: Passion or ambition is important for building a new business or acquiring the ability to create new proposals
Class assignments and grading
Emphasis on the construction of persuasive executive summaries and concise pitching
Assignments Final Paper and Presentation Test Participation
