B BUS 320
Focuses on designing tools, concepts, and strategies for problem solving in marketing management. Prerequisite: may not be repeated.
Whether you intend a marketing career or otherwise, understanding how marketing affects businesses, non-profit, organizations and individuals is increasingly important. Marketing knowledge is essential in a global marketplace in which service (and services) is increasingly the dominant contributor to national GNP and employment. Understanding marketing concepts and principles presented in this course will prepare you to contribute to value creation in a work environment, whether in a for-profit or non-profit organization, as a consumer of goods and services, and for personal growth.
Student learning goals
demonstrate clear understanding of the strategic marketing planning process.
apply marketing concepts and principles in a global context
critically evaluate marketing initiatives of company, non-profit, individuals, etc. in context of ethics, social responsibility and sustainability
create a comprehensive marketing plan that evidences thorough research, understanding of the applicable marketing environment, and well considered strategy and implementation
General method of instruction
Address major marketing topics by chapter and class discussion
Prerequisite course: Completion of BBUS 300 Management of Organizations or concurrently enrolled. Chapter reading assignments, including end-of-chapter cases to be completed before scheduled class.
Class assignments and grading
Chapter reading, including end-of-chapter cases for in-class discussion Two individual field assignments: service blueprint and retail business marketing assessment marketing plan (team) project