UW News

Karine Nahon


December 3, 2013

New book ‘Going Viral’ explores nature, impact of Internet virality

Book cover for "Going Viral" by Karine Nahon and Jeff Hemsley of the UW Information School.

Will we of the early 21th century be remembered for Internet memes like Grumpy Cat? “Going Viral,” a new book by Karine Nahon and Jeff Hemsley of the UW Information School explores the nature of virality and impacts of virality.