Anthony Greenwald
May 19, 2022
Q&A: Why discriminatory bias is a public health problem
Tony Greenwald, emeritus professor of psychology at the University of Washington and creator of the Implicit Association Test, explains how public health strategies can help address unintended discrimination.
September 13, 2018
UW psychology professor honored for founding research on implicit bias
When Tony Greenwald and his colleagues developed the online Implicit Association Test two decades ago, it enjoyed quick success in the pre-laptop, pre-smartphone, nascent Internet world, with some 45,000 participants in the first month. The test, which requires classifying words and images rapidly according to their meanings, captures unconscious biases toward — depending on the…
November 2, 2015
Children’s self-esteem already established by age 5, new study finds
By age 5 children have a sense of self-esteem comparable in strength to that of adults, according to a new study by University of Washington researchers.
May 19, 2014
Favoritism, not hostility, causes most discrimination, says UW psychology professor
Most discrimination in the U.S. is not caused by intention to harm people different from us, but by ordinary favoritism directed at helping people similar to us, according to a theoretical review published online in American Psychologist.
January 24, 2014
How strong of a football fan are you? There’s a test for that
UW psychologist Anthony Greenwald has developed a scientific test to measure the strength of one’s support for a football team.
