UW News

Anthony Greenwald


September 13, 2018

UW psychology professor honored for founding research on implicit bias

Tony Greenwald

When Tony Greenwald and his colleagues developed the online Implicit Association Test two decades ago, it enjoyed quick success in the pre-laptop, pre-smartphone, nascent Internet world, with some 45,000 participants in the first month. The test, which requires classifying words and images rapidly according to their meanings, captures unconscious biases toward — depending on the…


November 2, 2015

Children’s self-esteem already established by age 5, new study finds

stock photo of children dressed as superheroes

By age 5 children have a sense of self-esteem comparable in strength to that of adults, according to a new study by University of Washington researchers.


May 19, 2014

Favoritism, not hostility, causes most discrimination, says UW psychology professor

discrimination square-coffeecups

Most discrimination in the U.S. is not caused by intention to harm people different from us, but by ordinary favoritism directed at helping people similar to us, according to a theoretical review published online in American Psychologist.


January 24, 2014

How strong of a football fan are you? There’s a test for that

Seahawks-fans

UW psychologist Anthony Greenwald has developed a scientific test to measure the strength of one’s support for a football team.