University Marketing & Communications

August 29, 2013

Seattle events for content people

By Mindy Messenger

If today is any indication, Season Rainy is upon us. But rather than curl up inside for ten months, I personally find the moist season a perfect opportunity to learn new things and improve my skills. And coincidentally, we have a number of affordable and awesome events happening in Seattle during September and October. I’ve picked my top three that will be of interest to marketing, communications and content folks:

The business case for content strategy with Jack Molisani

When: 6 PM on Monday, September 9, 2013
Where: Downtown at SURF Incubator
Cost: $15 (no refunds)
Sign up: RSVP via the Content Strategy Meetup group

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote. Join Content Strategy Seattle as Jack Molisani shares case studies, metrics and hard-won lessons learned about how to build a business case to fund content initiatives. This conversation about Content Strategy will resonate from the C-suite to the creative team.

If you’re struggling to get your department on board with sound web content practices–or to even understand why web content matters–this one’s for you. I have it on good authority that Jack Molisani’s presentation will be packed with actionable tips on how to convince your leadership to invest in content that people want to read.


Seattle InfoCamp 2013

Event page: seattle.infocamp.org
When: October 12 and 13, 2013
Where: Mary Gates Hall, Seattle UW campus
Cost: $20 for students, $60 for non-students
Sign up: Buy tickets via Eventbrite

InfoCamp is an unconference for information and technology professionals in Seattle. The conference attracts students and professionals to discuss current industry trends and network within our community. The focus on information invites cross-pollination between the hard core information workers and the bleeding edge technologists who make it happen.

While this conference falls into the user experience/information architecture spectrum, I strongly believe there will be valuable resources and presentations for any communications or content person working in the web. To put it succinctly, this is a conference for “information people.” And if you are a content creator, you are an information person. You may not be an informatics person per se, but I guarantee you will benefit from learning more about user experience, taxonomy, and computer-y things like that. Read InfoCamp co-organizer Misty Weaver’s article, Seattle’s unconference for information people, to learn what to expect.


Seattle Interactive Conference 2013

Event page: seattleinteractive.com
When: October 28-30, 2013
Where: Washington State Convention Center
Cost: $114.50 for students, faculty, and non-profits (i.e. UW staff)
Sign up: But tickets via Stranger Tickets

The Seattle Interactive Conference is a three-day event packed with inspiring keynote speakers, compelling debates, and moderated panels. SIC is an opportunity to interface with the people and companies of today and the entrepreneurs that will define tomorrow.

Curious about digital technologies and how they can enhance communications? This is your conference. The schedule from last year shows a strong focus on digital advertising, mobile technologies, and strategies to engage online audiences. While the talks haven’t been posted online, I can tell you this year’s presentations will be be even more outstanding based solely on the roster of speakers.