Announcement: PDF accessibility
Terry Thompson will discuss how to make accessible PDFs at the June Accessible Web meeting. The session is Thursday, June 26 in Allen Auditorium. It is a “brown bag session” from 11:30 a.m. to 1 p.m. All are welcome.
UW brand refresh update
Alanya Cannon, director of brand management for University Marketing & Communications, gave us an overview of the UW brand refresh timeline and scope. She shared the brand pyramid (page 2 of her slides), which is the framework for all brand guidelines that will roll out over the summer. User testing and feedback of the proposed brand messaging and tag lines has been completed; final brand direction based on this feedback will soon be made.
She also let us know that the current brand colors and fonts will likely change, though these details are still being ironed out. A couple of key branding tools that will be available in July/August include the new photo database using SmugMug and the uw.edu/brand site (not yet live). In addition to updates to the current brand guidelines, the new brand site will include more video, social media and event tools.
And we’re not ignoring the Drupal community, either! The Web Team plans to work closely with a Drupal developer over the summer to make sure that our new brand is transferred over to a Drupal theme units can download similarly to our WordPress theme.
- PDF of Alanya’s slides: UW brand refresh
- SmugMug, the company we will use for the new photo database
Michelangelo – Effortlessly query everything
Tim Crandley, program and operations manager in University Advancement, gave us a historic overview and live demo of Michelangelo. The tool was developed by members of UW Advancement and came out of a need to quickly and efficiently extract complex data without a time-intensive process of requesting information from their IT team. The name of the tool came from the idea of how Michelangelo the artist would start with a slab of granite and chisel away the unnecessary materials until he created his finished sculptures. Tim demoed how the tool operates in a similar fashion.
The database tool uses an in-memory database, which allows users to extract their data quicker than traditional methods. It also handles multiple data sets and has intuitive user filter types including bar, search, composite, map and publication. Tim walked us through all filter types, including how the map filter was integrated into Bing Maps and how the Advancement team could use data from Columns magazine to help with their donor communications.
The tool is cloud based and runs from Microsoft Azure. Data is also very secure thanks to encryption and the Michelangelo team’s “siloing” approach. In essence, data from different organizations is siloed so that one group cannot accidentally access another group’s data.
For this month’s Mobile Minute, Gina shared a comparison of desktop, mobile and tablet session traffic to Marketing-hosted websites. The trend for increased mobile and tablet traffic continues and Apple devices (iPhone, iPad and even iPod) still reign supreme. But other mobile devices such as the Samsung Galaxy S III, Galaxy S III Lite and HTC M7 One are starting to creep into mobile metrics.
- PDF of Gina’s slides: A snapshot of mobile Web traffic