The Office for Planned Giving and UW Marketing have developed generic planned giving ads (both for print and online use) that you can use as is or you can customize to meet your unit’s individual needs and audience. These ads will help your unit promote an important way of giving. If you have any questions, please contact Cristina Bailet, Associate Director for Planned Giving, cbailet@uw.edu, 616-7702.
PRINT ADS
The overall design of the ad — the background color, hierarchy of information, grid pattern — should not be altered, but the individual components (except for the Patch and Band) can be customized to fit your needs. Please review the guidelines before using.
For InDesign files, please contact Lisa Robbins, Assistant Director of Design for Advancement Communications, lrobb@uw.edu Note: You must have InDesign to make any changes to the files.
Full-page ad (click on image to download high-resolution PDF):
Half-page ad (click on image to download high-resolution PDF):
ONLINE TILES
Like with the print ad, the overall design of the online tile should not be altered. Since the tiles have such limited space for content, we recommend keeping the copy as is and customizing only the photos to fit your needs.
Download Photoshop Files (7mb)
The following tiles are sized to fit the UW web template.
170×106 online tiles (right-click and “Save Image As” (Windows) or ctrl+click and “Save Image As” (Mac) to download web tile):
The following sets of tiles are sized for Convio e-newsletters, but also can be used on websites.
150×175 online tiles (right-click and “Save Image As” (Windows) or ctrl+click and “Save Image As” (Mac) to download web tile):
325×175 online tiles (right-click and “Save Image As” (Windows) or ctrl+click and “Save Image As” (Mac) to download web tile):
