University Marketing & Communications

March 13, 2017

2017-18 Monthly Message Themes

Jack Martin

To help maximize the effectiveness of our marketing and communications, we focus them around the following monthly message themes. Stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels.

The themes for the 2017-18 academic year appear below and the 2018-19 themes will be posted soon. For more information, check out this blog post or e-mail Jack Martin.

Month Theme Notable Strategic Considerations
July Proven Impact
#UWdiscovers
August Our Public Promise
#UWserves
September Leading-Edge Student Experience
#HuskyExperience
Lead-up to the start of school; Global Innovation Exchange building opens
October 1 Innovation Mindset
#UWinnovates
Annual President’s Address (scheduled)
November Be Boundless
#BeBoundless
Celebrating the first year of the public phase of the campaign and what philanthropy makes possible
December Best of UW 2017
#BestofUW
Celebration of 2017 student, faculty, staff and alumni accomplishments
January Our Public Promise
#UWserves
Start of 2018 legislative session
February Proven Impact
#UWdiscovers
March Innovation Mindset
#UWinnovates
April Leading-Edge Student Experience
#HuskyExperience
Supports yield campaign prior to May 1 undergraduate decision deadline
May Be Boundless
#BeBoundless
Campaign-related theme highlighting what philanthropy makes possible
June Best of UW 2017-18
#BestofUW
Celebration of the previous academic year