University Marketing & Communications

October 31, 2013

Advantages of Twitter vs. Facebook

Elise Perachio

Advantages of Twitter Versus Facebook

Twitter and Facebook are two very different animals, but for expediency’s sake, marketers will often use them interchangeably. While doing so won’t quite ruin your unit’s reputation, you are definitely missing out on an opportunity to maximize the usefulness of each network’s unique advantages.

In our use of the two channels, we’ve found the following key differences and have adjusted our approach to using them accordingly. Have you come to any different or additional conclusions? We’d love to hear about them in the comments.

Facebook is better for:

  • Cultivating community engagement
  • Showcasing imagery/visuals
  • Higher visibility overall (because it’s our largest and most established social presence)

 FB Screenshot

Twitter is better for:

  • Customer service
  • 1-on-1 relationship building
  • Media relations
  • Breaking news

Twitter Screen Shot


How do you use your social media channels? Are you using them in different ways or to reach a different group of people?