University Marketing & Communications
Social media is not a place for the faint of heart. Getting attention for your posts and your page sometimes requires you to take a risk. Often that means doing something silly or provocative. HubSpot recently posted “19 reasons your social media might not work out the way you planned” and they’re pretty helpful ideas to keep in mind as you weigh whether to try something edgy. Of course, it’s impossible to predict every possible outcome from your posts; even the seemingly innocuous ones can cause a kerfuffle. But these considerations will help you survive the occasionally bumpy ride.