University Brand Guidelines
The guidelines are designed to help you understand the UW brand and provide you the tools to help you move your communications projects to be “on brand.” (Full PDF)
These guidelines are periodically revised to reflect feedback received from users. Please check back frequently.
UW Brand
Enhancing awareness and recognition of the UW by clarifying our distinctive identity
Brand Expression
Editorial Guidelines
Tools and tips to ensure a consistent tone, voice and manner throughout all UW communications
Washington Way Tagline System
Visual Guidelines
(Full PDF)
Tools to ensure a consistent look and feel throughout all UW communications
- Signature Logo System
(now includes academic Seal guidelines) - Signature Logo Art Pack
- Graphic Elements
- Color Palette
- Traditional
- Color Palette by Communications Vehicle new/updated July 2010
- Web
- Traditional
- Typography
- Traditional
- Web (to come)
- Traditional
- Photography
- Putting it Together: Layout Samples
- Glossary