Admissions | UW Medicine | News | Sports | Alumni | Visit the UW | Home Directories | Calendar | Maps     UW Bothell | UW Tacoma
UW Marketing Toolkits header
Posted by Elise Daniel on October 23, 2009 at 4:28 pm 

Universities and has done an analysis of colleges and universities currently using Twitter. It provides rankings like “Top 10 by Number of Followers” and a corresponding “Bottom 10 by Number of Followers.” The UW only appears in one of these lists; we’re #9 on the “Top 10 by Number of Users Following,” so we appear to be really engaged Twitter users. In fact the analysis notes, “Most colleges who follow many users are also among the most prolific tweeters.” Here’s an excerpt:

“Colleges with the most popular Twitter presences (measured by number of followers) were frequently not among the most active (measured by the number of tweets and number of accounts following). A high number of followers was generally correlated with an extremely strong academic reputation or extremely large student body. The 10 colleges with the most followers are all either prestigious private schools or massive public universities. The colleges with the fewest followers were generally smaller and lesser known schools.”

Posted by Elise Daniel
October 23, 2009 at 4:28 pm
Meta divider graphic
Posted in Best Practices, Twitter


Leave a Reply