Marketing Sherpa released the following statistics, which are included in its 2009 Email Marketing Benchmark Guide:
- 58% of seniors said Email is more useful to them than the phone
- 48% of senior said Email is the best way for companies to communicate with them
Unfortunately, they didn’t include specifics about the number of senior citizens surveyed nor how they surveyed them. But I’m sure they let you know if you pay the $400 to order their benchmark guide. Actually, it’s a good resource (I have the 2007 version), but it’s one that can perhaps wait for a healthier budget year.