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Posted by Elise Daniel on June 15, 2009 at 5:39 pm 

This is also from Marketing Sherpa, regarding what impact a double opt-in sign-up process can have on growing your list of contactable e-mail addresses:

“Adopting a double opt-in process, which requires users to click on a link emailed to their inbox after they provide their address, will ultimately result in a smaller email list. We estimate that 50%-70% will click on a link to confirm their email address. … while a double opt-in will produce a smaller list, it may be a more valuable list. One B2B marketer in the [Email Marketing Essentials 101 workshop] audience said that she chose a double opt-in process to focus on higher-quality subscribers, which was worth losing an estimated 40% of names that drop out at the subscription confirmation stage.”

Posted by Elise Daniel
June 15, 2009 at 5:39 pm
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